Why Your Company Should Host More Events

Why Your Company Should Host More Events

Events are becoming a bigger piece of the marketing puzzle for companies, and it’s no surprise why. The popularity of inside sales, particularly in tech, means most salespeople never have to leave the comfort of their desk. But one thing that hasn’t changed is the impact of a human interaction and an event provides the forum to help sales close faster and foster deeper relationships with the customer. If you haven’t incorporated events into your marketing plan, or are a marketer trying to convince your boss to provide budget in this area, here are our top 5 reasons why they matter:

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Congrats, You’re Engaged! Now What?

Congrats, You’re Engaged! Now What?

Good news is you don’t have to do anything immediately and you should focus on enjoying this time in your life. Being engaged is fun, you get to say fiancé a lot and awkwardly, and people want to celebrate you and the new journey you’re about to embark on. But like most people, you eventually start to get antsy and want to kick off the planning. So where do you begin? There’s a million little details that go into putting together your wedding and they can quickly become overwhelming, but it doesn’t have to be that way if you think of your planning in few key steps:

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The Joys (Ugh, and Finances) of Wedding Planning

The Joys (Ugh, and Finances) of Wedding Planning

With wedding season in full swing, we asked a good friend planning her upcoming November wedding to offer her insight on the process so far. Take it away, Rachel! ... I’ve been in the wedding planning game for a few weeks now and have truly put every negotiations class I’ve ever taken to the test. As a financial services professional by day and amateur event planner by night, I’ve learned the first number is never the final number. A “minimum” is never the minimum, and there is always room to negotiate... 

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Planning a Wedding (Real Talk)

Planning a Wedding (Real Talk)

The planning process can be summed up in one word -- stressful. Don’t get me wrong, I loved my wedding. It was everything I wanted it to be, surrounded by our closest friends and family. The part leading up to that wedding week, however, was one of the most hectic years of my life. The friend who keeps reminding you “but this is the best time of your life!” is living a lie and you should tell her to beat it. That kind of optimism is unnecessary when you’re staring down 10 months of invites, plate settings, flowers, guests… But it really is worth it, stupidly annoying at times, but the best week ever, and as long as you stay organized and don't sweat the small stuff, you're going to do great.

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Working With a Designer On Your Next Event

Working With a Designer On Your Next Event

Are you beginning to plan an event -- a customer conference, wedding, or holiday party -- and hope to incorporate some custom details throughout? Have you wondered what it's like to work with a designer on a website launch? You likely already know that getting your branding down early is key to launching a cohesive look and feel. These elements will impact your website, invitations, social icons, promotional materials, business cards, decor, and much more. Amina from The Amber Orange, whom we had the pleasure of working with on our website launch, shares her expertise on how to best work with a designer:

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Tips For Selecting an Event Photographer

Tips For Selecting an Event Photographer

A good photographer can shoot anyone in any lighting, any weather, any location, and when it comes to finding the right photographer, it can be challenging to make a decision. So much of it is based on personal style, and a lot of it can also be based on cost. We've asked one of our favorite local photographers, Marcy Rolerson, for her top tips in what to look out for when evaluating a photographer for your next event:

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Optimizing the On-site & Post-Event Experience

Optimizing the On-site & Post-Event Experience

Your invites have been sent, RSVPs received, venue secured, and your speaker and presenter are ready to go. You feel a huge sigh of relief, the event is happening and people are attending...mission accomplished! And while it’s true, the finish line is in sight, you can’t forget about the on-site and post-event experience. Outside of ensuring your speakers and vendors show up, your AV equipment is not malfunctioning, and any materials and catering are where they should be, don't forget to check the following off your to-do list:

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Why We Love Restaurant Buyouts

Why We Love Restaurant Buyouts

Why bother sharing a restaurant when you can have one all to yourself? There are so many great spots in the Boston area and it’s a special treat when you get to call one of them yours for the night. Whether you're hosting a night out for your top customers, planning a team dinner or an anniversary party, restaurant buyouts make it easy for you to impress your guests and celebrate without a bunch of strangers crashing your space. Check out our tips for pulling off a successful buyout and which restaurants make our top five list:

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A Friday Night in East Cambridge

A Friday Night in East Cambridge

Yes, East Cambridge. Not West. Not Central. Not Harvard or Kendall. What was once a quiet, sleepy neighborhood is now a destination where there's actually enough to see and do to span an entire evening. Who would've thought?! Certainly not us when we moved here about six years ago (unless you count the Cheesecake Factory at the Mall*...or Courtside**...), and it seems more shops are popping up every other month. If you're up for something new, we put together a super walkable evening itinerary of some of our favorite places.

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Uncomplicating Field Marketing Events

Uncomplicating Field Marketing Events

As marketers, we know very well just how much work and budget can go into hosting a single field marketing event. Your sales team may think it’s just a matter of booking a space and having people show up, and so why can’t you just pull 10 of them together per month?! Well it’s more than securing the venue -- it’s setting the strategy, understanding the target, enabling sales with the right content and tools, and communicating with customers and prospects to gain their interest. While we certainly don’t recommend hosting 10 events a month, let’s take a look at some of the things you should be doing to get your strategy in order:

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How to Increase Attendance at Your Next Event

How to Increase Attendance at Your Next Event

When planning any event, the first step is determining your audience. For some companies, this may be a no-brainer. For others, this may require some work to build out personas and understand who the right target is to invite. The second, and more challenging step is figuring out how to get your audience to actually show up for your event. Given the number of emails and marketing messages people are bombarded with on a daily basis, it can make for the quite challenge. Here are 3 easy ways to increase event attendance:

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Aaaaand... We're Live!

Aaaaand... We're Live!

After months of planning and plotting, we are incredibly delighted to announce Events by Maple, our event planning and consulting business! Maple provides full service event consulting made to fit your budget. With more than 10 years combined of experience in the tech space, our passion is helping startups and small businesses grow and increase their reach through effective event marketing...but we can also throw a mean dinner party that'll have your guests wondering how you pulled it off so flawlessly given everything else you have going on! 

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