Promoting Your Next Event

Promoting Your Next Event

Arguably, the most crucial component is the audience. Assuming you've planned a stellar event with insightful content and speakers, if you don't get the right attendees to your event, the event is effectively useless and you can bank on achieving little to no ROI. But if you're able to identify the right target audience - perhaps a mix of customers and prospects that want to hear from you on a specific topic and an enticing agenda, that's when you can go back to your management team and justify your spend. So how do you get these people to attend and make you look like a rockstar for pulling it all off?

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Not Your Typical Team Outing

Not Your Typical Team Outing

Company outings happen throughout the year and for a number of reasons. A new employee joins the team, a colleague gets promoted, your summer interns are heading back to college, your team is celebrating a big win, and a million* (*unverified) other excuses to get the gang together. In today’s world, the perks matter. They are certainly no stand-in for bad culture, but you’re competing with thousands of other companies vying to attract prospective employees so investing a little time and thought in your company event strategy can be valuable. Whether it’s an impromptu gathering or a company sponsored event, here are some ideas to make your next field trip more fun.

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The Maple 2016 Boston Holiday Gift Guide | Shop Small!

The Maple 2016 Boston Holiday Gift Guide | Shop Small!

Tis the season to show some love and appreciation to the special people in your life. Whether it's a colleague or employee, a customer or a partner, a friend or a relative, the gifts below are bound to bring some joy to their day. And best of all, you'd be supporting some awesome local small businesses. Take a look and shop small this season! 

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Have You Incorporated These 5 Events Into Your Marketing Plan?

Have You Incorporated These 5 Events Into Your Marketing Plan?

We know, we know… events cost money and securing management buy-in to host them can be difficult to attain, but there’s a reason events are often the top expense in the marketing budget. They can help create and move opportunities through your pipeline faster, enforce a positive workplace culture and image, and keep your customers engaged and excited to be working with you. Whether you’re just getting started or are continuing to fine-tune your event strategy, here are the 5 event categories you should consider incorporating in your annual marketing plan:

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Congrats, You’re Engaged! Now What?

Congrats, You’re Engaged! Now What?

Good news is you don’t have to do anything immediately and you should focus on enjoying this time in your life. Being engaged is fun, you get to say fiancé a lot and awkwardly, and people want to celebrate you and the new journey you’re about to embark on. But like most people, you eventually start to get antsy and want to kick off the planning. So where do you begin? There’s a million little details that go into putting together your wedding and they can quickly become overwhelming, but it doesn’t have to be that way if you think of your planning in few key steps:

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Planning a Wedding (Real Talk)

Planning a Wedding (Real Talk)

The planning process can be summed up in one word -- stressful. Don’t get me wrong, I loved my wedding. It was everything I wanted it to be, surrounded by our closest friends and family. The part leading up to that wedding week, however, was one of the most hectic years of my life. The friend who keeps reminding you “but this is the best time of your life!” is living a lie and you should tell her to beat it. That kind of optimism is unnecessary when you’re staring down 10 months of invites, plate settings, flowers, guests… But it really is worth it, stupidly annoying at times, but the best week ever, and as long as you stay organized and don't sweat the small stuff, you're going to do great.

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Tips For Selecting an Event Photographer

Tips For Selecting an Event Photographer

A good photographer can shoot anyone in any lighting, any weather, any location, and when it comes to finding the right photographer, it can be challenging to make a decision. So much of it is based on personal style, and a lot of it can also be based on cost. We've asked one of our favorite local photographers, Marcy Rolerson, for her top tips in what to look out for when evaluating a photographer for your next event:

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Why We Love Restaurant Buyouts

Why We Love Restaurant Buyouts

Why bother sharing a restaurant when you can have one all to yourself? There are so many great spots in the Boston area and it’s a special treat when you get to call one of them yours for the night. Whether you're hosting a night out for your top customers, planning a team dinner or an anniversary party, restaurant buyouts make it easy for you to impress your guests and celebrate without a bunch of strangers crashing your space. Check out our tips for pulling off a successful buyout and which restaurants make our top five list:

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