Promoting Your Next Event

Promoting Your Next Event

Arguably, the most crucial component is the audience. Assuming you've planned a stellar event with insightful content and speakers, if you don't get the right attendees to your event, the event is effectively useless and you can bank on achieving little to no ROI. But if you're able to identify the right target audience - perhaps a mix of customers and prospects that want to hear from you on a specific topic and an enticing agenda, that's when you can go back to your management team and justify your spend. So how do you get these people to attend and make you look like a rockstar for pulling it all off?

Read More

Making the Check-in Experience a Success

Making the Check-in Experience a Success

You've planned a stellar event with a program your guests will absolutely grant you at least a 9 for NPS. What could go wrong? Well, the first thing to get right is your guests' arrival (and after that United Air fiasco, hopefully we're all on the same page when it comes to creating a smooth and peaceful check-in process). Registration is where your guests' on-site experience begins. If it goes wrong, it can be a disaster, leaving a bad taste in the attendee's mouth from the start -- and that can be a hard emotion to turn around. To help avoid catastrophe, we've put together a handy checklist to make sure your experience is nothing but the best. 

Read More

Measuring your Event ROI

Measuring your Event ROI

When an average conference sponsorship could have you spending up to $60,000, you can be sure management will want to see some results. Events can be pricey and knowing where to spend and where to cut back can be difficult if you're not measuring your event ROI. Should you be spending $25K on a small booth on a crowded sponsor floor just to get access to an attendee list and have your name splashed on some signage? Don't look at me, I'm asking you. Are you gaining any value from that? Measuring ROI certainly isn't rocket science, but it isn't super clear cut either and it does require some time and investigation. We help break down the basics in this post. 

Read More

The Company Roadshow | Take Your Events On The Road

The Company Roadshow | Take Your Events On The Road

More and more companies are choosing to host their own customer events. And we're starting to see a shift from large scale conferences and tradeshows to smaller, company hosted events that are much more targeted to their buyers and customers. One type of event that works really well at a targeted level is the company roadshow. This type of event allows you to bring the content, the influencers, and your sales people to your top prospects (and customers... don't forget about retention!). You bring the show to your audience in their backyard. It's like when Beyoncé announces...

    Read More

    Have You Incorporated These 5 Events Into Your Marketing Plan?

    Have You Incorporated These 5 Events Into Your Marketing Plan?

    We know, we know… events cost money and securing management buy-in to host them can be difficult to attain, but there’s a reason events are often the top expense in the marketing budget. They can help create and move opportunities through your pipeline faster, enforce a positive workplace culture and image, and keep your customers engaged and excited to be working with you. Whether you’re just getting started or are continuing to fine-tune your event strategy, here are the 5 event categories you should consider incorporating in your annual marketing plan:

    Read More

    Why Your Company Should Host More Events

    Why Your Company Should Host More Events

    Events are becoming a bigger piece of the marketing puzzle for companies, and it’s no surprise why. The popularity of inside sales, particularly in tech, means most salespeople never have to leave the comfort of their desk. But one thing that hasn’t changed is the impact of a human interaction and an event provides the forum to help sales close faster and foster deeper relationships with the customer. If you haven’t incorporated events into your marketing plan, or are a marketer trying to convince your boss to provide budget in this area, here are our top 5 reasons why they matter:

    Read More

    Optimizing the On-site & Post-Event Experience

    Optimizing the On-site & Post-Event Experience

    Your invites have been sent, RSVPs received, venue secured, and your speaker and presenter are ready to go. You feel a huge sigh of relief, the event is happening and people are attending...mission accomplished! And while it’s true, the finish line is in sight, you can’t forget about the on-site and post-event experience. Outside of ensuring your speakers and vendors show up, your AV equipment is not malfunctioning, and any materials and catering are where they should be, don't forget to check the following off your to-do list:

    Read More

    Why We Love Restaurant Buyouts

    Why We Love Restaurant Buyouts

    Why bother sharing a restaurant when you can have one all to yourself? There are so many great spots in the Boston area and it’s a special treat when you get to call one of them yours for the night. Whether you're hosting a night out for your top customers, planning a team dinner or an anniversary party, restaurant buyouts make it easy for you to impress your guests and celebrate without a bunch of strangers crashing your space. Check out our tips for pulling off a successful buyout and which restaurants make our top five list:

    Read More

    Uncomplicating Field Marketing Events

    Uncomplicating Field Marketing Events

    As marketers, we know very well just how much work and budget can go into hosting a single field marketing event. Your sales team may think it’s just a matter of booking a space and having people show up, and so why can’t you just pull 10 of them together per month?! Well it’s more than securing the venue -- it’s setting the strategy, understanding the target, enabling sales with the right content and tools, and communicating with customers and prospects to gain their interest. While we certainly don’t recommend hosting 10 events a month, let’s take a look at some of the things you should be doing to get your strategy in order:

    Read More

    How to Increase Attendance at Your Next Event

    How to Increase Attendance at Your Next Event

    When planning any event, the first step is determining your audience. For some companies, this may be a no-brainer. For others, this may require some work to build out personas and understand who the right target is to invite. The second, and more challenging step is figuring out how to get your audience to actually show up for your event. Given the number of emails and marketing messages people are bombarded with on a daily basis, it can make for the quite challenge. Here are 3 easy ways to increase event attendance:

    Read More