Travel Guide: Tulum

Travel Guide: Tulum

With everything going on in the news these days, it's hard not to daydream about a permanent vacation. Since that isn't a realistic option, a week long trip to Mexico provided a much needed respite. Arriving in Cancun, we rented a car and drove down to Tulum where we made Prana Boutique Hotel our home base. The hotel is located on the outskirts of the main drag in town and about a 15 minute bike ride to the main beach road. Everything about the stay was perfect - from the service and...

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The Joys (Ugh, and Finances) of Wedding Planning

The Joys (Ugh, and Finances) of Wedding Planning

With wedding season in full swing, we asked a good friend planning her upcoming November wedding to offer her insight on the process so far. Take it away, Rachel! ... I’ve been in the wedding planning game for a few weeks now and have truly put every negotiations class I’ve ever taken to the test. As a financial services professional by day and amateur event planner by night, I’ve learned the first number is never the final number. A “minimum” is never the minimum, and there is always room to negotiate... 

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Uncomplicating Field Marketing Events

Uncomplicating Field Marketing Events

As marketers, we know very well just how much work and budget can go into hosting a single field marketing event. Your sales team may think it’s just a matter of booking a space and having people show up, and so why can’t you just pull 10 of them together per month?! Well it’s more than securing the venue -- it’s setting the strategy, understanding the target, enabling sales with the right content and tools, and communicating with customers and prospects to gain their interest. While we certainly don’t recommend hosting 10 events a month, let’s take a look at some of the things you should be doing to get your strategy in order:

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How to Increase Attendance at Your Next Event

How to Increase Attendance at Your Next Event

When planning any event, the first step is determining your audience. For some companies, this may be a no-brainer. For others, this may require some work to build out personas and understand who the right target is to invite. The second, and more challenging step is figuring out how to get your audience to actually show up for your event. Given the number of emails and marketing messages people are bombarded with on a daily basis, it can make for the quite challenge. Here are 3 easy ways to increase event attendance:

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