Setting up a Customer Advisory Board

Setting up a Customer Advisory Board

Think you're too small for a Customer Advisory Board (CAB)? Think again. Think CABs are for those big corporate dinosaurs? Well, think again... again. Now that we've gotten that cleared up, let's actually consider why a CAB is important for your business, no matter your size or structure, and how it will help your team become even more successful:

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Uncomplicating Field Marketing Events

Uncomplicating Field Marketing Events

As marketers, we know very well just how much work and budget can go into hosting a single field marketing event. Your sales team may think it’s just a matter of booking a space and having people show up, and so why can’t you just pull 10 of them together per month?! Well it’s more than securing the venue -- it’s setting the strategy, understanding the target, enabling sales with the right content and tools, and communicating with customers and prospects to gain their interest. While we certainly don’t recommend hosting 10 events a month, let’s take a look at some of the things you should be doing to get your strategy in order:

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