6 Steps to Create an Engaging Panel Discussion

6 Steps to Create an Engaging Panel Discussion

This post was originally featured on LinkedIn. Rachel Perry is a Sr. Event Manager at Nth Degree in Boston. We're very grateful for her insight! 

Panels are a mainstay in any conference agenda. They give your audience the opportunity to hear a variety of perspectives in one session. They are also a great way to get influential speakers involved that might not have the bandwidth to prepare a solo presentation. A panel discussion can provide a wealth of information—but if not prepared well, it can become a major waste of time...

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Have You Incorporated These 5 Events Into Your Marketing Plan?

Have You Incorporated These 5 Events Into Your Marketing Plan?

We know, we know… events cost money and securing management buy-in to host them can be difficult to attain, but there’s a reason events are often the top expense in the marketing budget. They can help create and move opportunities through your pipeline faster, enforce a positive workplace culture and image, and keep your customers engaged and excited to be working with you. Whether you’re just getting started or are continuing to fine-tune your event strategy, here are the 5 event categories you should consider incorporating in your annual marketing plan:

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Why Your Company Should Host More Events

Why Your Company Should Host More Events

Events are becoming a bigger piece of the marketing puzzle for companies, and it’s no surprise why. The popularity of inside sales, particularly in tech, means most salespeople never have to leave the comfort of their desk. But one thing that hasn’t changed is the impact of a human interaction and an event provides the forum to help sales close faster and foster deeper relationships with the customer. If you haven’t incorporated events into your marketing plan, or are a marketer trying to convince your boss to provide budget in this area, here are our top 5 reasons why they matter:

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Optimizing the On-site & Post-Event Experience

Optimizing the On-site & Post-Event Experience

Your invites have been sent, RSVPs received, venue secured, and your speaker and presenter are ready to go. You feel a huge sigh of relief, the event is happening and people are attending...mission accomplished! And while it’s true, the finish line is in sight, you can’t forget about the on-site and post-event experience. Outside of ensuring your speakers and vendors show up, your AV equipment is not malfunctioning, and any materials and catering are where they should be, don't forget to check the following off your to-do list:

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Uncomplicating Field Marketing Events

Uncomplicating Field Marketing Events

As marketers, we know very well just how much work and budget can go into hosting a single field marketing event. Your sales team may think it’s just a matter of booking a space and having people show up, and so why can’t you just pull 10 of them together per month?! Well it’s more than securing the venue -- it’s setting the strategy, understanding the target, enabling sales with the right content and tools, and communicating with customers and prospects to gain their interest. While we certainly don’t recommend hosting 10 events a month, let’s take a look at some of the things you should be doing to get your strategy in order:

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