The post event survey is critical for your attendees to provide feedback that can help you understand what worked and what didn't work so well at your event. Combined with anecdotal observations, the survey gets you the answers you need to host better events and convince management the events are worthwhile (so that maybe next quarter you'll get more budget)! Surveys can help you make the decision of whether to continue hosting certain types of events or to shift to something different. They can help you save money or create more value if attendees find some aspects of your event to be more beneficial than others. And by including...Read More
More and more companies are choosing to host their own customer events. And we're starting to see a shift from large scale conferences and tradeshows to smaller, company hosted events that are much more targeted to their buyers and customers. One type of event that works really well at a targeted level is the company roadshow. This type of event allows you to bring the content, the influencers, and your sales people to your top prospects (and customers... don't forget about retention!). You bring the show to your audience in their backyard. It's like when Beyoncé announces...
We know, we know… events cost money and securing management buy-in to host them can be difficult to attain, but there’s a reason events are often the top expense in the marketing budget. They can help create and move opportunities through your pipeline faster, enforce a positive workplace culture and image, and keep your customers engaged and excited to be working with you. Whether you’re just getting started or are continuing to fine-tune your event strategy, here are the 5 event categories you should consider incorporating in your annual marketing plan:Read More
Events are becoming a bigger piece of the marketing puzzle for companies, and it’s no surprise why. The popularity of inside sales, particularly in tech, means most salespeople never have to leave the comfort of their desk. But one thing that hasn’t changed is the impact of a human interaction and an event provides the forum to help sales close faster and foster deeper relationships with the customer. If you haven’t incorporated events into your marketing plan, or are a marketer trying to convince your boss to provide budget in this area, here are our top 5 reasons why they matter:Read More
Your invites have been sent, RSVPs received, venue secured, and your speaker and presenter are ready to go. You feel a huge sigh of relief, the event is happening and people are attending...mission accomplished! And while it’s true, the finish line is in sight, you can’t forget about the on-site and post-event experience. Outside of ensuring your speakers and vendors show up, your AV equipment is not malfunctioning, and any materials and catering are where they should be, don't forget to check the following off your to-do list:Read More
As marketers, we know very well just how much work and budget can go into hosting a single field marketing event. Your sales team may think it’s just a matter of booking a space and having people show up, and so why can’t you just pull 10 of them together per month?! Well it’s more than securing the venue -- it’s setting the strategy, understanding the target, enabling sales with the right content and tools, and communicating with customers and prospects to gain their interest. While we certainly don’t recommend hosting 10 events a month, let’s take a look at some of the things you should be doing to get your strategy in order:Read More
When planning any event, the first step is determining your audience. For some companies, this may be a no-brainer. For others, this may require some work to build out personas and understand who the right target is to invite. The second, and more challenging step is figuring out how to get your audience to actually show up for your event. Given the number of emails and marketing messages people are bombarded with on a daily basis, it can make for the quite challenge. Here are 3 easy ways to increase event attendance:Read More