Making the Check-in Experience a Success

Making the Check-in Experience a Success

You've planned a stellar event with a program your guests will absolutely grant you at least a 9 for NPS. What could go wrong? Well, the first thing to get right is your guests' arrival (and after that United Air fiasco, hopefully we're all on the same page when it comes to creating a smooth and peaceful check-in process). Registration is where your guests' on-site experience begins. If it goes wrong, it can be a disaster, leaving a bad taste in the attendee's mouth from the start -- and that can be a hard emotion to turn around. To help avoid catastrophe, we've put together a handy checklist to make sure your experience is nothing but the best. 

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The Post-Event Survey

The Post-Event Survey

The post event survey is critical for your attendees to provide feedback that can help you understand what worked and what didn't work so well at your event. Combined with anecdotal observations, the survey gets you the answers you need to host better events and convince management the events are worthwhile (so that maybe next quarter you'll get more budget)! Surveys can help you make the decision of whether to continue hosting certain types of events or to shift to something different. They can help you save money or create more value if attendees find some aspects of your event to be more beneficial than others. And by including...

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Measuring your Event ROI

Measuring your Event ROI

When an average conference sponsorship could have you spending up to $60,000, you can be sure management will want to see some results. Events can be pricey and knowing where to spend and where to cut back can be difficult if you're not measuring your event ROI. Should you be spending $25K on a small booth on a crowded sponsor floor just to get access to an attendee list and have your name splashed on some signage? Don't look at me, I'm asking you. Are you gaining any value from that? Measuring ROI certainly isn't rocket science, but it isn't super clear cut either and it does require some time and investigation. We help break down the basics in this post. 

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Have You Incorporated These 5 Events Into Your Marketing Plan?

Have You Incorporated These 5 Events Into Your Marketing Plan?

We know, we know… events cost money and securing management buy-in to host them can be difficult to attain, but there’s a reason events are often the top expense in the marketing budget. They can help create and move opportunities through your pipeline faster, enforce a positive workplace culture and image, and keep your customers engaged and excited to be working with you. Whether you’re just getting started or are continuing to fine-tune your event strategy, here are the 5 event categories you should consider incorporating in your annual marketing plan:

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How to Increase Attendance at Your Next Event

How to Increase Attendance at Your Next Event

When planning any event, the first step is determining your audience. For some companies, this may be a no-brainer. For others, this may require some work to build out personas and understand who the right target is to invite. The second, and more challenging step is figuring out how to get your audience to actually show up for your event. Given the number of emails and marketing messages people are bombarded with on a daily basis, it can make for the quite challenge. Here are 3 easy ways to increase event attendance:

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