Arguably, the most crucial component is the audience. Assuming you've planned a stellar event with insightful content and speakers, if you don't get the right attendees to your event, the event is effectively useless and you can bank on achieving little to no ROI. But if you're able to identify the right target audience - perhaps a mix of customers and prospects that want to hear from you on a specific topic and an enticing agenda, that's when you can go back to your management team and justify your spend. So how do you get these people to attend and make you look like a rockstar for pulling it all off?Read More
Company outings happen throughout the year and for a number of reasons. A new employee joins the team, a colleague gets promoted, your summer interns are heading back to college, your team is celebrating a big win, and a million* (*unverified) other excuses to get the gang together. In today’s world, the perks matter. They are certainly no stand-in for bad culture, but you’re competing with thousands of other companies vying to attract prospective employees so investing a little time and thought in your company event strategy can be valuable. Whether it’s an impromptu gathering or a company sponsored event, here are some ideas to make your next field trip more fun.Read More
You've planned a stellar event with a program your guests will absolutely grant you at least a 9 for NPS. What could go wrong? Well, the first thing to get right is your guests' arrival (and after that United Air fiasco, hopefully we're all on the same page when it comes to creating a smooth and peaceful check-in process). Registration is where your guests' on-site experience begins. If it goes wrong, it can be a disaster, leaving a bad taste in the attendee's mouth from the start -- and that can be a hard emotion to turn around. To help avoid catastrophe, we've put together a handy checklist to make sure your experience is nothing but the best.Read More
The post event survey is critical for your attendees to provide feedback that can help you understand what worked and what didn't work so well at your event. Combined with anecdotal observations, the survey gets you the answers you need to host better events and convince management the events are worthwhile (so that maybe next quarter you'll get more budget)! Surveys can help you make the decision of whether to continue hosting certain types of events or to shift to something different. They can help you save money or create more value if attendees find some aspects of your event to be more beneficial than others. And by including...Read More
Your event agenda isn't complete without the right mix of speakers. Even the most compelling, awe-inspiring agenda will fail if the presenters aren't... to put it bluntly... any good. Your goal as the event organizer is to wow your attendees, offer them something new, something they didn't already know, something they can walk away with and reflect on or put into action later on. A compelling agenda with the right speakers also helps ensure your attendees register to attend to even get the chance to be inspired in the first place! Particularly for larger scale and multi-day events, having a process to identify and sort through speakers will make...Read More
When an average conference sponsorship could have you spending up to $60,000, you can be sure management will want to see some results. Events can be pricey and knowing where to spend and where to cut back can be difficult if you're not measuring your event ROI. Should you be spending $25K on a small booth on a crowded sponsor floor just to get access to an attendee list and have your name splashed on some signage? Don't look at me, I'm asking you. Are you gaining any value from that? Measuring ROI certainly isn't rocket science, but it isn't super clear cut either and it does require some time and investigation. We help break down the basics in this post.Read More
Tis the season to show some love and appreciation to the special people in your life. Whether it's a colleague or employee, a customer or a partner, a friend or a relative, the gifts below are bound to bring some joy to their day. And best of all, you'd be supporting some awesome local small businesses. Take a look and shop small this season!Read More
This post was originally featured on LinkedIn. Rachel Perry is a Sr. Event Manager at Nth Degree in Boston. We're very grateful for her insight!
Panels are a mainstay in any conference agenda. They give your audience the opportunity to hear a variety of perspectives in one session. They are also a great way to get influential speakers involved that might not have the bandwidth to prepare a solo presentation. A panel discussion can provide a wealth of information—but if not prepared well, it can become a major waste of time...Read More
Think you're too small for a Customer Advisory Board (CAB)? Think again. Think CABs are for those big corporate dinosaurs? Well, think again... again. Now that we've gotten that cleared up, let's actually consider why a CAB is important for your business, no matter your size or structure, and how it will help your team become even more successful:Read More
More and more companies are choosing to host their own customer events. And we're starting to see a shift from large scale conferences and tradeshows to smaller, company hosted events that are much more targeted to their buyers and customers. One type of event that works really well at a targeted level is the company roadshow. This type of event allows you to bring the content, the influencers, and your sales people to your top prospects (and customers... don't forget about retention!). You bring the show to your audience in their backyard. It's like when Beyoncé announces...
Summer is really over. It’s true, it happened. Even crazier, it’s already October. The days are getting shorter, apples are all over the place, and the temperatures are on the decline and while the last thing on your mind is the holiday season, the holidays are coming. That means you should be in the midst of planning your company holiday party… but if you’re not, because there are a million other things going on, there is still time to plan something special your employees will be sure to appreciate. Here are some ideas to get you started, no matter your group size or budget:Write here...Read More
We know, we know… events cost money and securing management buy-in to host them can be difficult to attain, but there’s a reason events are often the top expense in the marketing budget. They can help create and move opportunities through your pipeline faster, enforce a positive workplace culture and image, and keep your customers engaged and excited to be working with you. Whether you’re just getting started or are continuing to fine-tune your event strategy, here are the 5 event categories you should consider incorporating in your annual marketing plan:Read More
Events are becoming a bigger piece of the marketing puzzle for companies, and it’s no surprise why. The popularity of inside sales, particularly in tech, means most salespeople never have to leave the comfort of their desk. But one thing that hasn’t changed is the impact of a human interaction and an event provides the forum to help sales close faster and foster deeper relationships with the customer. If you haven’t incorporated events into your marketing plan, or are a marketer trying to convince your boss to provide budget in this area, here are our top 5 reasons why they matter:Read More
Are you beginning to plan an event -- a customer conference, wedding, or holiday party -- and hope to incorporate some custom details throughout? Have you wondered what it's like to work with a designer on a website launch? You likely already know that getting your branding down early is key to launching a cohesive look and feel. These elements will impact your website, invitations, social icons, promotional materials, business cards, decor, and much more. Amina from The Amber Orange, whom we had the pleasure of working with on our website launch, shares her expertise on how to best work with a designer:Read More
A good photographer can shoot anyone in any lighting, any weather, any location, and when it comes to finding the right photographer, it can be challenging to make a decision. So much of it is based on personal style, and a lot of it can also be based on cost. We've asked one of our favorite local photographers, Marcy Rolerson, for her top tips in what to look out for when evaluating a photographer for your next event:Read More