Arguably, the most crucial component is the audience. Assuming you've planned a stellar event with insightful content and speakers, if you don't get the right attendees to your event, the event is effectively useless and you can bank on achieving little to no ROI. But if you're able to identify the right target audience - perhaps a mix of customers and prospects that want to hear from you on a specific topic and an enticing agenda, that's when you can go back to your management team and justify your spend. So how do you get these people to attend and make you look like a rockstar for pulling it all off?Read More
Company outings happen throughout the year and for a number of reasons. A new employee joins the team, a colleague gets promoted, your summer interns are heading back to college, your team is celebrating a big win, and a million* (*unverified) other excuses to get the gang together. In today’s world, the perks matter. They are certainly no stand-in for bad culture, but you’re competing with thousands of other companies vying to attract prospective employees so investing a little time and thought in your company event strategy can be valuable. Whether it’s an impromptu gathering or a company sponsored event, here are some ideas to make your next field trip more fun.Read More
You've planned a stellar event with a program your guests will absolutely grant you at least a 9 for NPS. What could go wrong? Well, the first thing to get right is your guests' arrival (and after that United Air fiasco, hopefully we're all on the same page when it comes to creating a smooth and peaceful check-in process). Registration is where your guests' on-site experience begins. If it goes wrong, it can be a disaster, leaving a bad taste in the attendee's mouth from the start -- and that can be a hard emotion to turn around. To help avoid catastrophe, we've put together a handy checklist to make sure your experience is nothing but the best.Read More
The post event survey is critical for your attendees to provide feedback that can help you understand what worked and what didn't work so well at your event. Combined with anecdotal observations, the survey gets you the answers you need to host better events and convince management the events are worthwhile (so that maybe next quarter you'll get more budget)! Surveys can help you make the decision of whether to continue hosting certain types of events or to shift to something different. They can help you save money or create more value if attendees find some aspects of your event to be more beneficial than others. And by including...Read More
Your event agenda isn't complete without the right mix of speakers. Even the most compelling, awe-inspiring agenda will fail if the presenters aren't... to put it bluntly... any good. Your goal as the event organizer is to wow your attendees, offer them something new, something they didn't already know, something they can walk away with and reflect on or put into action later on. A compelling agenda with the right speakers also helps ensure your attendees register to attend to even get the chance to be inspired in the first place! Particularly for larger scale and multi-day events, having a process to identify and sort through speakers will make...Read More
With everything going on in the news these days, it's hard not to daydream about a permanent vacation. Since that isn't a realistic option, a week long trip to Mexico provided a much needed respite. Arriving in Cancun, we rented a car and drove down to Tulum where we made Prana Boutique Hotel our home base. The hotel is located on the outskirts of the main drag in town and about a 15 minute bike ride to the main beach road. Everything about the stay was perfect - from the service and...Read More
Guys, 2016 was weird. It was drunk and needed to go home hours ago, but it persisted and now seems to be loitering its way into 2017. I hate to get to political, but I wanted to share a few thoughts and some photos from the recent protests that have popped up all over the country (and world)...Read More
When an average conference sponsorship could have you spending up to $60,000, you can be sure management will want to see some results. Events can be pricey and knowing where to spend and where to cut back can be difficult if you're not measuring your event ROI. Should you be spending $25K on a small booth on a crowded sponsor floor just to get access to an attendee list and have your name splashed on some signage? Don't look at me, I'm asking you. Are you gaining any value from that? Measuring ROI certainly isn't rocket science, but it isn't super clear cut either and it does require some time and investigation. We help break down the basics in this post.Read More
Tis the season to show some love and appreciation to the special people in your life. Whether it's a colleague or employee, a customer or a partner, a friend or a relative, the gifts below are bound to bring some joy to their day. And best of all, you'd be supporting some awesome local small businesses. Take a look and shop small this season!Read More
This post was originally featured on LinkedIn. Rachel Perry is a Sr. Event Manager at Nth Degree in Boston. We're very grateful for her insight!
Panels are a mainstay in any conference agenda. They give your audience the opportunity to hear a variety of perspectives in one session. They are also a great way to get influential speakers involved that might not have the bandwidth to prepare a solo presentation. A panel discussion can provide a wealth of information—but if not prepared well, it can become a major waste of time...Read More
Think you're too small for a Customer Advisory Board (CAB)? Think again. Think CABs are for those big corporate dinosaurs? Well, think again... again. Now that we've gotten that cleared up, let's actually consider why a CAB is important for your business, no matter your size or structure, and how it will help your team become even more successful:Read More
More and more companies are choosing to host their own customer events. And we're starting to see a shift from large scale conferences and tradeshows to smaller, company hosted events that are much more targeted to their buyers and customers. One type of event that works really well at a targeted level is the company roadshow. This type of event allows you to bring the content, the influencers, and your sales people to your top prospects (and customers... don't forget about retention!). You bring the show to your audience in their backyard. It's like when Beyoncé announces...
With each passing year, I see more and more friends falling out of love with my favorite holiday, Halloween. What once was a cherished day, an excuse to eat as many mini-chocolate bars as possible, and dress like our parents' worst nightmare, has become more of a stress than anything else. The pressure for the perfect costume is high and the quest to find a party, even more challenging. But so long as there is a party...Read More
Summer is really over. It’s true, it happened. Even crazier, it’s already October. The days are getting shorter, apples are all over the place, and the temperatures are on the decline and while the last thing on your mind is the holiday season, the holidays are coming. That means you should be in the midst of planning your company holiday party… but if you’re not, because there are a million other things going on, there is still time to plan something special your employees will be sure to appreciate. Here are some ideas to get you started, no matter your group size or budget:Write here...Read More
We know, we know… events cost money and securing management buy-in to host them can be difficult to attain, but there’s a reason events are often the top expense in the marketing budget. They can help create and move opportunities through your pipeline faster, enforce a positive workplace culture and image, and keep your customers engaged and excited to be working with you. Whether you’re just getting started or are continuing to fine-tune your event strategy, here are the 5 event categories you should consider incorporating in your annual marketing plan:Read More